We thought the questions asked in the discussions area in our Crowdfunding Raise were superb so we wanted to replicate them here. Please let’s keep the discussions going and put forward your ideas to keep growing Crunch (and therefore your investment!)
Investor query (originally posted on Seedrs):
Maybe my maths are rusty, or maybe I don’t understand the logic behind but it looks like the investors’ perks (in the form of credit to use towards Crunch services) are actually decreasing with the amount you invest? Often, usually, it is the other way around. Care to explain ?
Our response:
Good question!
We felt that this offer more materially incentivised the smaller investor and hence as the investment rises, the proportion of Crunch Coins reduces.
As investors hit £50k and £100k we believe they would be far more interested in spending time with our leadership team and board members. No Crunch Coins required, we feel.
Unlike others who provide discounts galore, as a community centric business we wanted to promote our members’ products who wanted to be involved. We thought it was a much nicer touch. It may work or it may not however it should provide valuable exposure to their small businesses. We’re imagining it like a mini Etsy.
See the following article where the amazing Ev from Chocadyllic (Extreme Chocolate Makers on Channel 4) is the first to offer amazing chocolates redeemable with Crunch Coins!
https://www.crunch.co.uk/knowledge-news-opinion/crunch-coins-what-why-how
We hope to roll out a number of other small businesses with some other great products.
Of course of investors can’t find anything they like they can redeem against Crunch Products.
Hopefully that answers your question.
Thanks,
Darren CEO & Founder
